Success of Outlander PHEV Leads Mitsubishi Motors to Break Sales Record in 2024
Success of Outlander PHEV Leads Mitsubishi Motors to Break Sales Record in 2024
Posted on March 13, 2025
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The outstanding performance of the Outlander Plug-in Hybrid Electric Vehicle (PHEV) in 2024 has propelled Mitsubishi Motors to unprecedented success in Canada. A total of 38,921 vehicles were sold in 2024, marking a new record for Mitsubishi sales in the country. This represents a 9% increase from 2023, solidifying the Outlander PHEV as the best-selling plug-in hybrid model across Canada.
Pioneer in the Plug-in Hybrid Market
The Outlander PHEV has held the reputation of being Canada’s first plug-in hybrid SUV since its introduction in 2018. Its consistent performance over the years has positioned Canada as the number one global market for PHEV sales, accounting for 36.7% of Mitsubishi’s total sales.
Outlander PHEV’s Electrifying Sales
The Outlander PHEV was a major contributor to Mitsubishi’s success, with an impressive 14,290 units sold in 2024, marking a 44% year-over-year increase. These record-breaking sales not only made it Canada’s best-selling plug-in vehicle for the second consecutive year but also set a milestone for Mitsubishi, as it became the first model from the brand to exceed 10,000 units sold in a single calendar year.
Quarterly Performance Analysis
Mitsubishi Motors reported sales of 9,228 vehicles in the quarter ending December 31, 2024, reflecting an 8% increase over the same period in 2023. The Outlander PHEV led the way with 4,003 units sold, while other models also contributed positively. The Mirage saw an increase of 11.1% in sales, totaling 2,932 units. While the Outlander PHEV experienced strong growth, some models reported slight declines in sales. The Outlander (Non-PHEV) saw a 6.6% decrease, the Eclipse Cross experienced a 2.5% drop, and the RVR recorded an 8.5% decline in sales.
Long-Term Planning and Future Outlook
The year 2024 was remarkable for Mitsubishi Motors, not only in terms of record-breaking sales but also in strategic advancements. The company expanded its presence in Canada by opening its 97th dealership and increasing staff to better serve customers. Investments were made to strengthen customer relationships and dealership networks, highlighting Mitsubishi’s commitment to long-term growth. In May 2024, Mitsubishi Motors introduced "Mitsubishi Momentum 2030, a roadmap outlining the future of the brand in North America. This initiative focuses on key areas such as expanding electric and hybrid vehicle options to meet consumer demand and environmental standards, launching new and updated vehicles over the next six years to strengthen Mitsubishi’s presence in Canada, implementing innovative sales strategies to enhance customer and dealership experiences, and fostering closer relationships with dealerships to improve service quality and customer satisfaction.
Mitsubishi Motors' Road to a Bright Future
The year 2024 marked a significant milestone for Mitsubishi Motors, with the Outlander PHEV driving record-breaking sales. Through strategic expansions, long-term planning, and a clear future vision, Mitsubishi Motors is well-positioned to accelerate its growth in Canada. For more details or to book a test drive, visit Steele Mitsubishi in Halifax, NS, and experience Outlander PHEV today!