ABOUT MITSUBISHI MOTORS

A CENTURY IN THE MAKING

For over a century, Mitsubishi has lived the kaizen philosophy of constant, continual improvement. A philosophy that’s driven us from Japan’s first production vehicle to Canada’s first plug-in hybrid SUV.

Built Better. Backed Better. About Mitsubishi Motors

Have you ever wondered who builds Mitsubishi vehicles? It is a question that has carved the way our vehicles are driven by both our past and our future. We have challenged the ordinary for over 100 years, engineering and manufacturing cars the only way we see fit. The Mitsubishi way. The desire to experience the extraordinary remains a fascination in our people, our vehicles, and everything we do. It's in our DNA. Today, the creators of Mitsubishi vehicles consist of a unique team of innovators, designers, and engineers that are driven by an ambition to produce original cars, our way, which is why Mitsubishi is the fast Growing Asian Brand for the 2nd consecutive year.

This is our History

Mitsubishi Motors is also the recognized leader in all-wheel-drive technologies and has been ever since they first introduced the Mitsubishi PX33 in 1936. Since then, they have refined and perfected the All-Wheel Control system, building vehicles that have conquered the rigours of the off-road rally and endurance racing. Mitsubishi AWC system delivers confident handling and superior driving experience in any Canadian road conditions, while its patented S-AWC is the world's most advanced 4-wheel drive system. Mitsubishi Motors' AWC system puts you in control, with the ability to choose how engaged the system is.

Through a network of approximately 355 dealer partners across North America, which includes Steele Mitsubishi, Mitsubishi Canada is responsible for the sales, research, development, marketing, and customer service of Mitsubishi Motor vehicle in Canada. They continue to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while also using Mitsubishi knowledge to develop future EV model vehicles. For more information about Mitsubishi design, technology, and innovative engineering, contact us.

Mitsubishi Company History

1917

Mitsubishi Motors can be traced back to 1917 when its first mass-produced car, the Mitsubishi Model-A, rolled off the production line. This model was made in Japan when the corporation was still known as the Mitsubishi Shipbuilding Company. The dedication to craftsmanship, signature design, and relentless innovation has continued throughout the evolution of the company, giving rise to industry firsts such as the now-widespread electronically-controlled traction system, and the mass-marketed electric vehicle.

1962

In 1962 Mitsubishi Motors won its first entry into an international motorsports event and immediately set a track record with the Mitsubishi 500 Super Deluxe. It was also the first vehicle to be aerodynamically tested in a wind tunnel in Japan.

1970

In 1970 Mitsubishi began researching and developing EV technology. That’s right! In 1970 Mitsubishi began setting the stage to be the first automaker to mass market an electric vehicle. Also in 1970, the Galant GTO was born from the 5 time Grand Prix winning Colt F Series. The Galant GTO launched in Japan and eventually lead to the iconic Lancer Evolution.

1971

In 1971 Mitsubishi Motors sells its first car in America, the Dodge Colt, and the Colt F2000 Formula racecar wins Mitsubishi Motors’ sixth Grand Prix title.

1973

1973 was the Lancer’s debut year. The Lancer 1600GSR dominated the Australian Southern Cross Rally with a 1st 2nd and 3rd place sweep, garnering Mitsubishi Motors’ 4th Rally title overall. And in 1976, Mitsubishi Motors developed breakthrough Silent Shaft engine technology, while licensing the patents to Porsche, Saab, and Fiat.

1980

In 1980 they engineered the world’s first energy-saving Turbo Diesel engine with Silent Shaft Technology, and in 1982 the Mitsubishi Motors marquee is introduced in America with the launch of the Tredia, Cordia, and Starion models. The Montero (Pajero) then makes endurance race history in 1983 by winning the triple crown in its first appearance at the Paris-Dakar Rally.

1987

In 1987 the Galant VR-4 was the first vehicle to feature an Active Electronically Controlled Suspension (ECS) and received Mitsubishi Motors’ first Car of the Year award in Japan. Then in 1989, the Galant VR-4 won both the WRC1000 Lake and RAC Rallies and was named Motor Trend Magazine’s Import Car of the Year.

1990

1990 was an exciting year for Mitsubishi with the design of the world’s first electronically-controlled Traction Control System, the launch of the iconic 3000GT, and the Eclipse debut with a turbocharged 4G63 engine and AWD technology.

From 1992 to 2020

From 1992 to 2020 Mitsubishi Motors continued to surpass expectations, engineer innovative ideas to drive a greener tomorrow, received multiple awards, won many races, and introduced redesigned and new model vehicles.

After 100 years of automotive engineering and accomplishments, Mitsubishi Motors is setting its sights on the next 100 years with the generation of EV and connected car technology. The eX SUV Concept will lead the way with Tesla-rivaling range, automated driving capability, and a whole new look. Stay tuned to Steele Mitsubishi for more information about the future of Mitsubishi.

Contact

Steele Mitsubishi

3681 Kempt Rd
Directions Halifax, NS B3K 4X6

  • Sales: (902) 405-1177
  • Service: (902) 405-1177
  • Parts: (902) 405-1177

Hours

  • Monday 8:30AM - 6:00PM
  • Tuesday 8:30AM - 6:00PM
  • Wednesday 8:30AM - 6:00PM
  • Thursday 8:30AM - 6:00PM
  • Friday 8:30AM - 6:00PM
  • Saturday 8:30AM - 5:00PM
  • Sunday Closed

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